Town Branding Project

HEY, Langenburg!
 
We have a new brand!
 

Also, take a look at our final Rest Area vision
 

 
 
The Town of Langenburg is working on a new brand to represent who the community is today and what it wants to be going forward. 
 
What is branding?
 
It is a combination of the thoughts, feelings, and experiences that people hold about a location. It's the character, reputation, and the enduring essence of a place. Most importantly, it's a valued promise that must be grounded in truth and reality. 
 
Brand talks through a system of colours, fonts, graphics, logo, tag line, town appearance, bylaws, businesses, street elements, how residents talk about the community, and more. It helps set a community and an organization apart from others and support town's economic development.
 
Why we need branding?
 
The Town of Langenburg motto "Family & Friends" was created in the 1970's. It played an important role over the passed 50 years and built an attractive and strong community that we are all proud of. As the Town grew and continues to grow, it is important that our brand identity evolves and presents, who we are today and where we are going tomorrow. Our Town's new vision is "Langenburg is an active, diverse community where culture, families and business thrive; and, everyone is welcome". It shows that we are growing and need a different message and look about us.
 
An effective brand will:
- Create a uniqueness and awareness about our community
- Help to attract new businesses and residents
- Establish standards and consistency
- Attract Hwy#16 travelers to stop and explore
 
BRANDING PROCESS:
  • 1 PHASE: Research and Analysis 
  • 2 PHASE: Brand design/look and marketing plan
  • 3 PHASE: Implementation 
PROJECT STATUS
 
PHASE ONE (Research and Analysis)  COMPLETED
 
This phase is the most important. It is the foundation for our branding development project. We need to know what Langenburg is, to answer what it wants to become, and why it should matter for outsiders. 
 
- COMPLETE. In February, 2020 the first Branding meeting was held, where was formed a Branding Development Team (BDT);

- COMPLETE. In February the BDT team conducted a survey "How we see the Town of Langenburg" which was answered by 104 town residents and 50 town visitors;
 
- COMPLETE. In March, 2020 the BDT team prepared the Town S.W.O.T analysis on the basis of "How we see the Town of Langenburg, 2020" survey and "Langenburg Needs Assessment Survey, 2018" survey;
 
- COMPLETE. In April, 2020 the BDT team started in-depth interviews;

- COMPLETE. In June, 2020 the BDT team picked one branding idea for our town that was approved by Town Council.
 
 
PHASE TWO (Brand design/look and marketing plan)  ON-GOING
 
- COMPLETE. In August, 2020 the BDT team selected three logo designs that best represent our new town brand;
 
- COMPLETE. In September, community voted for the best logo. After that logo design guidelines were created. 
 
- ON-GOING. BDT team is working right now on marketing plan.
 
 
Share your opinion with us:
Lina Petkeviciene
Economic Development Officer
cdo@langenburg.ca
 
BDT members:
Lina Petkeviciene
Juli Mitschke
Warren Vandenameele 
Jill Faul
Paul Zwick